Two realities should lead developers and marketers to work together. The first has been highlighted many times by studies that have shown that most developers do not know how to market their applications on
Two realities should lead developers and marketers to work together. The first has been highlighted many times by studies that have shown that most developers do not know how to market their applications. The second is related to changing technologies and big data.
Marketers can help developers
In 2013 a survey was conducted among 365 developers by a US firm specializing in marketing services and market strategies for applications. The main lines of the survey allow to realize that when it is a question of generating income from their applications, developers do not know which way to turn. 29 % admit not to make the marketing for their applications. And for those who resort to it, 12 % assert having campaigned during a period of month only.The findings of this survey were:
- Most developers do not use advertising to increase the visibility of their applications.
- Almost a third of developers do not take advantage of social networks for marketing their applications.
- Mobile platform also has an impact on revenue generation by the application. On this side, the report found that the development for iOS is much more profitable than development for Google Android.
...working together, developers and marketers might increase the financial benefits of a new application
Developers can help marketers
Marketing professions are changing as related to that technology. Digital skills and analysis of data (Big Data) transform in depth.
Companies that have the most growth are those that bring digital tools to serve their business. The use of data to optimize the purchasing route customers to the development of predictive algorithms to anticipate sales, the marketer needs to think of transverse and holistic manner and have a good knowledge of technology.
Developers could create new applications to help marketers in data analysis. And why not ror developers?
. The second is related to changing technologies and big data.
Marketers can help developers
In 2013 a survey was conducted among 365 developers by a US firm specializing in marketing services and market strategies for applications. The main lines of the survey allow to realize that when it is a question of generating income from their applications, developers do not know which way to turn. 29 % admit not to make the marketing for their applications. And for those who resort to it, 12 % assert having campaigned during a period of month only.The findings of this survey were:
- Most developers do not use advertising to increase the visibility of their applications.
- Almost a third of developers do not take advantage of social networks for marketing their applications.
- Mobile platform also has an impact on revenue generation by the application. On this side, the report found that the development for iOS is much more profitable than development for Google Android.
...working together, developers and marketers might increase the financial benefits of a new application
Developers can help marketers
Marketing professions are changing as related to that technology. Digital skills and analysis of data (Big Data) transform in depth.
Companies that have the most growth are those that bring digital tools to serve their business. The use of data to optimize the purchasing route customers to the development of predictive algorithms to anticipate sales, the marketer needs to think of transverse and holistic manner and have a good knowledge of technology.
Developers could create new applications to help marketers in data analysis. And why not ror developers?
